Reverse Postcard Design

Envelope

Screen-printed envelope to house our postcards.

Final Postcards

Sneak peak

Group Evaluative Report

Group Evaluation.

Our research was primarily useful to see what our interests as individuals were like, and perhaps how stylistically we wanted to approach the project. Reviewing and commenting on pre existing contemporary typography not only promoted the use of a typographers mindset to us, but allowed us to promote what we thought to be visually appealing to each other. Our research also expanded our knowledge on approach to typography and perhaps is what lead to our non-conventional approach to the project.

PROCESS OF MAKING

Originally we produced our contemporary typography as individuals, focussing primarily on aesthetics rather than anything conceptual. After evaluating and critiquing this work produced as individuals we met as a group to create a series of uniform designs. Each was slightly changed to suit the appropriate proverb and add aesthetic character via colour choice or design variation.

for example: "don't be a sinner, be a winner" Was produced in gold ink as it was relevant to money and consumerism.

We decided to screen print our final design choices having taken proverbs dating back to the early 19th century and thought this printing method was not only visually appealing but relevant to the traditional techniques used then.

FINAL WORK

In the end we produced six posters each with different London based proverbs. We wanted to put the old sayings back into a modern context.We choose different locations around London that were relevant to each proverb, and went out and photographed the posters. After choosing the most successful images, we made designs for the postcards putting the situational photographs on the front, and the poster design with short blurb on the back.

MULTIDISCIPLINARY WORKING

Working within multidisciplinary groups has enabled us to not only share different ideas and skills, but also has given us access to varied college resources. The graphic students had the opportunity to screen print and learn new techniques which they may have otherwise not have had the possibility to do. However it was hard to coordinate time to meet and work as our timetables clashed, although this was something we managed to overcome.

CONCLUSION

In the most part our project was a success, our approach was slightly contemporary. We chose to focus on the presentation of our work rather than original type-forms, thinking conceptually rather than visually. We each had the opportunity to learn something new from one another and analyze our various approaches to work. We came together as a group at the end of the project and identified areas that we think could have benefited from more time. We believe that the presentation of the final postcards could have been thought through more thoroughly. Potentially some sort of box display case. Though we think the concept of housing the postcard inside of an envelope is fitting with the direction of project, a screen printed cover would have tied up the presentation nicely. Additionally, photographing the posters in the studio before we had taken them out into the environment would have been helpful, yet time constraints did not allow us to do this. We are all keen to document the posters after the project has finished.

Ultimately, we have bonded well as a group and feel that we have produced a piece of work that both satisfies the brief fully and has resulted in an aesthetically pleasing series of contemporary design work.

Print file

http://rapidshare.com/files/353835571/ElectivePostcard.pdf.html

Boom.

Possible Locations.

Oxford Circus, 3 - Don't be a sinner, be a winner.

I Imagine this may be the hardest location to photograph the relevant poster, partially due to how busy it is all day round and the lack of available places to stick something up. This could be overcome by the poster being held up by one of us in order to be photographed.

Saville Row 2- The Devil among the Tailors

Would be great if we could perhaps get this poster in store to be photographed.
1 - Always in trouble, like a Drury Lane whore.

Placed underneath a relevant Drury lane road sign.

Possible locations 3.

"Always in trouble, like a Drury Lane whore." Another term for a 'whore' is a Drury Lane Vestal: A woman of the town, or a Prostitutee.
Lewkner’s Lane - Now called Charles Street, Drury Lane London, always noted for ladies of the pavement.

We could photograph the poster on a street corner (obvious prostitute link) or on the corner of one of the side streets going off from Drury Lane.






















































































Drury Lane whores in a tavern - so maybe photograph the posters around a pub in Drury lane as another possibility?

Possible locations 2.

'The Devil among the tailors'
Traditional tailoring is called bespoke tailoring in the United Kingdom, where the heart of the trade is in London's Savile Row.

The short street is termed the "golden mile of tailoring".

Possible locations.

'A gentleman never wears brown in London'

Looked at the idea of the old Gentlemans clubs - A gentlemen's club is a members-only private club of a type originally set up by and for English upper-class men in the eighteenth century, and popularised by English upper-middle class men and women in the late nineteenth century. Today, some are more open about the gender and social status of members. The original gentlemen's clubs were established in the West End of London. Even today, the area of St. James's is still sometimes referred to as 'clubland'

The problem with trying to stick the posters up in this area would be that they are posh areas which could pose problems.

(Old clubs such as Boodles or Whites around St. James.)

Or we could look at modern day 'Gentlemans clubs' (now called Private members clubs) such as Soho House London
40 Greek Street
London
W1D 4EB

Possible locations for posters

'A london jury hangs half and saves half' - Lower-class criminals were usually executed by hanging at one of the public execution sites outside the Tower of London.

'London bridge was made for wise men to go over, and fools to go under'

One of the old london bridge alcoves - victoria park

London Bridge itself or under it?

'In trouble like a Drury Lane whore'

Could be a good location with the red theatre sign and street name

Production Shots 6

Day three of printing, and we're finally done... Studio shots to follow (hopefully)

Research Conclusion

Our research was primarily useful to see what our interests as individuals were like, and perhaps how stylistically we wanted to approach the project. Reviewing and commenting on pre existing contemporary typography not only promoted the use of a typographers mindset to us, but allowed us to promote what we thought to be visually appealing to each other. Our research also expanded our knowledge on approach to typography and perhaps is what lead to our non-conventional approach to the project.

Production Shots 5

Todays printing

To be finished tomorrow, hopefully booking the photography studio so will have some nice shots of the finished posters.

Golden Production.

The first day of poster production was a success, the most appealing of the day's outcomes was the gold ink used for the above poster. Screen printing is a process that potentially take's time but always promotes a level of character in work that cannot be produced via digital printing.

Production Shots 4

We had some issues with the ink as its really meant to be used on fabric, however, after experimenting with different consistency's of ink and medium we seem to be on the right route now.

These prints have bled a little, but we're going to experiment with different amounts of pulls.