Johhny Cupcakes is an incredibly well branded clothing line that has some brilliant examples of custom typography not presented in the standard printed media. Design for apparel has always interested me. I would enjoy designing for a wearable medium, what better compliment to a designer's work is there than wearing it for a day?
Personally i think the brilliance of this style of work is in the mixing of illustrative forms and typeface. Working with illustration as well as type opens up new doors to creativity demonstrating a concept with only type it not an easy task, providing illustrative clue's to the concept in hand is i believe a great way to succeed in shirt design. 
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